The mistake of using a dash in a domain name

While the domain name may be easy to read and look like the name of the entity with the spaces replaced by dashes it is both difficult to spell out to whoever you give it to and is a paint to type, especially on a mobile device. You are far better off using your imagination and come up with a name without the dashes. You cannot use the underscore character but that would yield the same problem.

I know this as in the past I registered a domain with the hope of establishing a business in "Vanity" domain registration and email provision and administration. This venture was not successful for a number of reasons one of the least of which was the domain name.