Campaign to boycott the "Like" and "+" buttons

Why would anyone want to share their friend list with a company that then uses that list to target those on your list with advertizements?

Hopefully Internet users will work out what is going on as they see all the Facebook and the like ads appearing on their walls.

• The Facebook "Like" Button
• Google's version of this

It is one thing to actually like a product or service it is an entirely different thing to give that company permission to use your profile in an endorsement.