Google are really just interested in Search Engine Advertising. The overtures that they make to webmasters about SEO is just a means to an end. This being that they get revenue from both the website owners and their customers.
Reading some of Google's advice for SEO it has become clear that there is little new in what they have been saying all the time that they have been in business. There is a lot of talk bout KEYWORDS. Keywords in URLs, keywords in page titles, keywords in anchor text in fact keywords in everything. As all webmasters can confirm Google is very keen to sell you KEYWORDs and ADWORDS. This, I think, shows their real motive. Unique content seems to feature pretty low in their list of recommendations. To my mind it is the content that is key to a well designed and run website.
The use of keywords in the way that Google suggest will only work if the keywords are relevant to the website on which they are used. In addition the value of a keyword, such as "real estate" is only relevant if you have paid Google to promote your site in their SERPs. I generic term such as "real estate" will only be relevant if you have an external mechanism that will list your site when a local Internet user searches for "real estate" in your area. The use of a persons name in a websites domain or page URLs will include the site and pages in Google SERPs but do nothing unless the person making the search already knows the name. In fact, the use of a real name in a website is of secondary importance as the real reason that you should be producing a site is to promote a business and not an ego trip. This, of course, is the case unless your name or company is something like John Lewis.
Reading some of Google's advice for SEO it has become clear that there is little new in what they have been saying all the time that they have been in business. There is a lot of talk bout KEYWORDS. Keywords in URLs, keywords in page titles, keywords in anchor text in fact keywords in everything. As all webmasters can confirm Google is very keen to sell you KEYWORDs and ADWORDS. This, I think, shows their real motive. Unique content seems to feature pretty low in their list of recommendations. To my mind it is the content that is key to a well designed and run website.
The use of keywords in the way that Google suggest will only work if the keywords are relevant to the website on which they are used. In addition the value of a keyword, such as "real estate" is only relevant if you have paid Google to promote your site in their SERPs. I generic term such as "real estate" will only be relevant if you have an external mechanism that will list your site when a local Internet user searches for "real estate" in your area. The use of a persons name in a websites domain or page URLs will include the site and pages in Google SERPs but do nothing unless the person making the search already knows the name. In fact, the use of a real name in a website is of secondary importance as the real reason that you should be producing a site is to promote a business and not an ego trip. This, of course, is the case unless your name or company is something like John Lewis.
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