What really happens when you press the "like" button.
The "Like" button is one of Facebook's methods of capturing your Internet activity.
When you click on the "Like" button you are giving Facebook permission to "share" your details with the website that the button appears. That means that if the button is on a business website then you can expect "targeted" advertizing from that company, all the other "friends" in your friend list will know that you "Like" this product and all your friends will also receive targeted ads.
This concept, along with the Google + button, is a key element of Social Networks and how they can generate revenue.
Links:
The "Like" button is one of Facebook's methods of capturing your Internet activity.
When you click on the "Like" button you are giving Facebook permission to "share" your details with the website that the button appears. That means that if the button is on a business website then you can expect "targeted" advertizing from that company, all the other "friends" in your friend list will know that you "Like" this product and all your friends will also receive targeted ads.
This concept, along with the Google + button, is a key element of Social Networks and how they can generate revenue.
- Judge: Facebook Likes not protected by First Amendment Emil Protalinski ZDNet, May 4, 2012
- My campaign to boycott the "Like" and "+" buttons
- The Google Plus button - also Google's answer to Facebook (Circles)
- All post on The Technology Muse related to Social Media - a comment of what I think that it all about.
1 comment:
It should also be pointed out that by pressing the "Like" button it also tells those that have an interest in your point of view.
If you are taking a contrary view to your employer by "liking" a Facebook page that expresses a view that is opposite to that employer you can expect to be fired. Your "like" will be registered as you "liked" it.
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