Thursday, October 25, 2012

Product success is more a question of perception

It doesn't really matter how good a product is, it is whether the marketplace is receptive to that product.

In the case of the Microsoft Surface RT and the Apple iPad Mini it is not whether they are better or worse than their competitors (and these two products are clearly not competitors). The common feature is that their timelines of release is concurrent. This is probably due to Microsoft and Apple "playing games" - there is no way that this is a coincidence, the 23rd of October and the 26th.

I predict that the iPad mini will succeed - not because it is better than the Nexus 7 or other tablets of a similar size. More that it is an Apple iPad. My partner says she wants one!

I further predict that the Surface RT will be another Zune. This will be due to that it will not be what the market expects and it will get mixed reviews. The fact that it has the mighty Microsoft backing it may not be enough and Windows  has not had a stellar round of acceptance to date.

I am also seeing a lot of interest from those trying to find ways to pirate Windows  Pro - the RT version of Windows 8  is scheduled to go the way of the Dodo bird. Once the Surface has debuted it will soon be forgotten as other Windows  products come available. The Surface Pro is WAY overpriced at the present time. The Surface RT will let MS know this.

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