Tuesday, August 28, 2012

Commenting on a blog with the express purpose of improving PageRank

PageRank as in Larry Page -  Larry, one of the principles of Google - or it could refer to "page" as in web page and the ranking of such pages in the Google, or other search engines, indices.

There is no point in making comments on most blogging platforms and placing links to a website that you may be trying to promote. In fact, it makes you look stupid! If you want to be taken seriously by those that know how the Web works you should know what Google and other large web operators do to combat spam on their blogs, websites and forums.

In fact, even on Google Blogger if you make a comment and add the URL to your profile it will also have a rel="nofollow" attribute added to the link:
The link above I added the rel="nofollow" attribute to it. This is so you can see what sort of operator uses this technique and how their Blogger page is full of nonsense and looks like it is just a place to put advertisements. 

Not only will this technique not work it is also an indication that the person that made the comment did not read the note that I have on my Blogger comment page. I used to either re-post or delete the comment, but now that I have found out about nofollow I don't need to bother.

As I was saying in my earlier post, the addition of this attribute to the link will tell Googlebot, Google's search engine robot, to ignore any authority that it may have had. In fact, there is no reason that the Google algorithm that determines the "value" of hyperlinks can process such links in ever more "special" ways depending on whether the nofollow is present.


yoga bali said...

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The Technology Muse said...

I am pleased that there are those that seem to like this post.

It is okay to comment and place a link to your website on a blog post, you will hopefully get visits from those that read this blog.

So far, those that I see have commented, have websites that represent companies and enterprises that are legitimate. Not just sites that exist with the sole purpose of placing advertisements for others.

Looking forward, as this "Socially connected" world matures, there will be more and more efforts made to control those that are trying to "fool" the system.

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