Thursday, August 23, 2012

Google Analysis and WordPress

If you search for this topic you will find that the official Wordpress websites (.org and .com) will tell you that you cannot use Google Analytics with WP.

I interpret this as to a statement that they have not found a way to put a "hook" to GA in the WP user interface. The way that GA works is that is not just a simple one step process and involves the placement of tracking code in your webpages and the registration of your website with Google Analytics.

The registration will tell you what code to place on your pages and where to put it. The code will contain an identifier for your site and JavaScript code that will send off the data collected from visitors to your site so that it can be included in your GA reporting.

Google Blogger now have this feature integrated into their user interface but I guess they have an advantage as they are introducing a Google product for use with another Google product. However, I was using GA before this was featured and it was just a matter of finding where to put the tracking code and then to do exactly the same that I was doing with my website. In fact, I think the tracking is done on this blog is still done in the same way. i.e. modifying the template and not entering the tracking ID in the UI.

As far as I can see this should still be possible with WP. The explanation of how to get it to function is another matter.

There are blog posts and You Tubes that say that you can do this - it is left to you to see if they work. There are also plugins that allow you to use Google Analytics - however, looking at the website below, Wordpress plugins, I am confused at the moment as it is not the experience that I am currently seeing using GA.

Although the WordPress Plugin website says that the plugin is only compatible to an earlier version this does not mean that it will not work.

1 comment:

Bogota said...

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