Thursday, March 8, 2012

The New iPad and SEO

Is the choice of name for the iPad 3 an attempt by Apple to thumb their nose at Search Engine Optimization?

Now those trying to capitalize on the new product cannot target the iPad3 or iPad HD and  Internet searches have nothing to differentiate them.

The keywords "New" and "The", both not really keywords, do nothing to enable the granularization of searches.

An example of this is an email that I received from Targus Canada - as soon as The New iPad was announced was an offer for the chance to promote cases for the new model. If the author of the email had read any of my pages they would know this is exactly the opposite of what I am about.

1 comment:

skeptic said...

I agree, this is little more than a diversionary tactic by Apple to sell more product.