Monday, May 14, 2012

Facebook Anonymity

Is true anonymity possible in a "Facebook World"?

It amazes me to see how some businesses have adopted the "Facebook mentality" and approach to carry out operations. Whether this is because "Social" is the new way of communicating by the younger generation or is it more efficient?

Seeing that Facebook are about to "go public" it is worth considering what the true value of Facebook is.

Businesses hope to realize advertizing coverage when they have Facebook accounts. Private Facebook users cannot be anonymous if they are to be identified by potential business interests. An anonymous Facebook user is useless to a Business. Lucky for Business the majority of Facebook users can be identified. That is the name of the game - there is little point in using Facebook if you can't be identified. Also, those that do not want to be identified are probably not using Facebook in the first place.

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